A fresh wind is blowing through the pearl industry with the creation of the Tahitian Pearl Association of French Polynesia (TPAFP), uniting professionals from all archipelagos and organizations in the sector.

This initiative comes after the dissolution of previous structures, filling the void left in the international promotion of Tahitian cultured pearls.
Despite the challenges faced over the past ten years, the pearl remains one of the major pillars of Polynesian exports.

As an association governed by the 1901 law, the TPAFP has the primary mission of promoting the Tahitian pearl on an international scale.
Its funding will rely on a government subsidy — the amount of which is still being finalized — and on the Specific Right on Pearl Exports (DSPE), which could generate between 400 and 500 million XPF per year.

The first campaigns will target Japan and China as priorities, followed by the United States and Europe.
The TPAFP also plans to participate in major international events such as the Basel and Hong Kong trade shows, while favoring a simple and resource-conscious approach.

Beyond promotion, the TPAFP also intends to oversee production and marketing, marking a major evolution in the structuring of the industry.
With the support of more than 300 professionals out of 468, the association fosters an unprecedented climate of dialogue and a true spirit of consensus.

It should be noted that the TPAFP does not compete with the recently created Federation of Pearl Producers of French Polynesia (FPPF), whose focus is more on promoting pearls in jewelry and artistic craftsmanship.

To establish its identity, the TPAFP is launching an open competition for the creation of its logo, offering a prize of one million XPF — a statement of its commitment to firmly anchor the Tahitian pearl on the world stage.