The latest information on pearl farming in Tahiti

Born from the bold vision of pioneers, these unique gems – first introduced as "Bora Bora pearls" at Papeete's Chamber of Commerce in February 1965 – have risen to become global symbols of luxury, despite market fluctuations.

From Mother-of-Pearl to Cultured Gems

Pearl farming's roots trace to the 19th century when Polynesia exported 30+ tons annually of mother-of-pearl for button manufacturing. "Authorities sought early solutions to protect overharvested oyster beds," explains pearl historian Jeanne Lecourt. Key milestones:

1827: British scientist Hugh Cuming identifies Pinctada margaritifera, the region's endemic pearl oyster.

1930s: Frenchman François Hervé attempts Japan-inspired grafting in Apataki (unsuccessfully).

1961: Jean-Marie Domard achieves Polynesia's first successful graft with Japanese expertise.

The Golden Era

After relocating operations to Bora Bora (1963), the first official Tahitian pearls launched in 1965. By the 1980s-90s, over 1,000 farms flourished across the archipelago.

Modern Challenges: The Label Dilemma

Despite being France's only locally produced gemstone, Tahitian pearls lack official quality/origin certification. "Cook Islands growers use the same oysters and can call theirs 'Tahitian pearls,'" notes Lecourt. Industry debates persist:

Should certification apply only to premium pearls (like Japan's Hanadama, which commands 3x higher prices)?

How to address price disparities (from 1 million Fcfp gems to "reject" pearls sharing the same name)?

As the anniversary reignites discussions, the sector looks to Japan's tiered certification model as inspiration to reinforce Tahitian pearls' exclusivity.

Chinese actress and influencer Ni Ni has brought unprecedented visibility to Tahitian pearls through her role in the 2023 internationally-released film Lost in the Stars. Throughout the promotional campaign, the star consistently appeared adorned with black pearl jewelry, particularly pieces featuring Polynesian lagoon pearls. Her refined style captivated millions, whether on television sets or across her social media platforms.



According to a Polynesian pearl dealer, this organic media exposure (though not sponsored) significantly impacted the Chinese market, contributing to 2023's dramatic sales recovery.

An Unprecedented Export Boom

2023 marked a turning point for Tahitian pearls, with exports skyrocketing to 16 billion Fcfp (up from 6 billion the previous year). Hong Kong solidified its position as the primary gateway to Asian markets. This surge reflects growing global demand for both traditional round pearls and keishi pearls.

The upward trend began in June 2023, peaked in October, then saw a slight slowdown. Keishis, in particular, experienced a meteoric price rise—once sold for 150–500 Fcfp per gram, some now fetch over 3,000 Fcfp due to their rarity and unique organic shapes.

The Keishi Renaissance

Long considered marginal, keishi pearls are now reclaiming the spotlight. Their irregular, character-filled forms appeal to clients seeking originality. Luxury jewelers like Mikimoto have further legitimized the trend by incorporating keishis into high-end collections.

While jewelers adjust pricing to reflect this demand, consumer enthusiasm remains undiminished. Keishi designs now symbolize modernity and boldness, aligning perfectly with evolving market preferences.

2024: Cautious Optimism

Despite 2023’s record-breaking results, 2024 presents uncertainties. The industry must navigate fashion trends, limited keishi production capacity, and potential market saturation. One question lingers: Will the "Ni Ni effect" sustain its momentum, or will it remain a singular peak in Tahitian pearls' recent history?

Half a century of unwavering dedication to shining a light on the Poerava (Tahitian black pearl) on the international stage.

It was in 1973 that Robert Wan took the reins of Tahiti Pearls. Just a year later, a pivotal meeting with Professor Sato in Japan led him to collaborate with the grandson of Kokichi Mikimoto, the pioneer of modern pearl cultivation. This strategic alliance marked the beginning of an extraordinary journey.

By 1977, he acquired his first pearl harvest. What followed was a meteoric rise: Robert Wan built a veritable empire, acquiring iconic atolls such as Marutea Sud, Nengo Nengo, and Aukena, transforming them into crown jewels of Polynesian pearl farming. In 1976, he officially elevated the Tahitian pearl to the status of a precious gemstone in collaboration with the Gemological Institute of America (GIA), securing the Poerava’s place on the global luxury jewelry map.

His relentless work ethic and pursuit of excellence were recognized in 1994 with the prestigious Lauriers d’Or de la Qualité (Golden Laurels of Quality). But beyond accolades, he embodies a true vision: the Tahitian pearl as a symbol of refinement, culture, and authenticity.

During the anniversary celebration, the businessman reaffirmed his unshakable faith in the future of the Poerava. To overcome industry challenges, he made bold decisions: launching his own brand, transforming production into luxury jewelry, and positioning the pearl as an exceptional product.

As for succession, the legacy appears secure. His grandson, Johnny, actively involved in the business, is following in his grandfather’s footsteps. At 50 years of success, Robert Wan remains driven by the same passion and renewed ambition to share this unique gem—born in Polynesia’s lagoons—with the world.

(Note: "Poerava" refers to the prized black Tahitian pearl, retaining its Polynesian name for cultural significance.)

This celebration of the 60th anniversary of Tahitian pearl cultivation comes exactly a decade after its 50th anniversary was observed in Paris, now rightfully honored in its homeland.

A Festival of Culture and Commerce

Supported by a 3 million Fcfp government grant, the event transcends traditional trade shows, positioning itself as:

A living archive of pearl heritage

A creative laboratory for artisans

A global platform for industry dialogue

FPPF President Marcelle Howard emphasized the gem's unique status: "Tahitian pearls represent France's only organic gemstone – a Polynesian treasure that demands protection and promotion."

Creative Showcase Highlights

Under the federation's motto "Queen of Pearls and Pearl of Queens", the exhibition features:
Competition Categories:

Fine Jewelry (Joaillerie)

Artisan Jewelry (Artisan bijoutier)

Traditional Craft (Artisan traditionnel)

Notable Participants:

Miliani Création

Temanus Création

Hokahei Pearl

Poe Tahiti

Lycée Saint-Joseph vocational school

Visitors will determine the winning designs through popular vote, with awards presented at the closing ceremony.

Immersive Educational Partnership

The event partners with Moorea's Fare Natura ecomuseum, offering:

VR experiences showcasing Polynesian marine ecosystems

Educational programs connecting pearl culture with ocean conservation

Official Call to Action

Blue Economy Minister Tearii Alpha opened the event with a powerful message: "Climate change and human pressure threaten our lagoons. We must build sustainable value chains and inspire youth to safeguard this legacy – because the future lies in transmission."

Until the 1980s, pearl farming was deeply woven into Hong Kong's economic fabric. But overfishing, pollution, and foreign competition led to its collapse. Now, Yan is blending ancient techniques with cutting-edge science to reverse this decline.

His pioneering work involves embedding RFID chips into the nuclei implanted within oysters—allowing pearl development tracking without disturbing the mollusks. This breakthrough could revolutionize quality control and traceability in the global pearl industry.

The efforts are showing promise. Last March, fishermen inspired by Yan's project harvested local Akoya pearls—the first such yield in decades. Among them, Leung Kam-ming now cultivates 30,000 oysters and sees bright prospects for this renewed sector.

Yet challenges remain: attracting younger generations. Of the thousand registered fishing rafts in Hong Kong waters, 90% sit unused. Yan hopes demonstrating the craft's profitability and sustainability will spark renewed interest.

With passion, patience, and technological ingenuity, Hong Kong may once again become a respected name in the prestigious world of pearls—proving that even forgotten traditions can find new luster.

The product of two years of research, interviews, and travels, the book unveils the many facets of this discreet yet visionary man often called the "Pearl Emperor." From his daily life in Tahiti to his global ambitions, through dark chapters of history including nuclear testing and economic crises, Laudon paints the portrait of a resilient pioneer.

Wan's passion for pearls began almost by chance in 1972 but became his life's work. These living jewels grew into the heart of his empire. Laudon accompanies him to Marutea atoll in the Tuamotu archipelago, revealing the gestures, choices, and philosophy of a man who cultivates pearls as one might cultivate an art of living.

The book traces 29 milestones of an exceptional destiny, weaving between Chinese traditions and Polynesian horizons, from Paris to Tokyo, Doha to Dubai. A path marked by triumphs and doubts, yet always guided by an unshakable belief in beauty and patience.

Now in his 80s, Robert Wan shows no signs of stopping. New projects take shape: a museum in Macau, markets to conquer in Russia and South America. "Robert acts. Robert savors. Robert reflects," writes Laudon. And above all, Robert continues to dream.

Luc Arles, manager of Arles Luc jewelry store, attributes this shift to changing male attitudes: "Men are increasingly seeking jewelry. Some, like metrosexuals, pay more attention to their appearance, adopting a more refined or even hipster style. Polynesians have always cherished pearls and feel deeply connected to these ocean treasures."

To meet this emerging demand, jewelers are showcasing their creativity by designing masculine pearl jewelry that blends Polynesian influences with contemporary tastes. "I try to merge Polynesian motifs with tattoo-inspired designs while incorporating pearls to maintain a masculine aesthetic," explains Arles.

This cultural evolution finds particular resonance among younger generations. "It's great that men can wear pearls too," remarks one local, while another adds, "They look just as good on men."

To better understand this market shift, the Tahitian Pearl Association of French Polynesia recently conducted groundbreaking research—the first of its kind—analyzing the local black pearl market. The study reveals key consumer trends and provides valuable insights to help jewelers cater to their growing male clientele.

In this article, we explore the essential criteria for choosing the perfect pearl—a decision that may vary depending on cultural and personal preferences.

A pearl’s beauty is ultimately subjective, but several key factors can guide your selection to find the one that best suits you. Here’s an overview of the elements to consider when making your choice.

Pearl Shapes: Tahitian pearls come in three main shape categories:

• Spherical (perfect or semi-perfect)
• Symmetrical (teardrop, oval, button, semi-baroque)
• Asymmetrical (baroque)

Surface & Luster: It’s essential to examine the pearl’s surface for flaws such as rings, pits, scratches, or cracks. The luster—the way light reflects off the nacre—ranges from brilliant (excellent quality) to dull (lower quality).

Pearl Grades: Pearls are classified from TOP GEM (flawless pearls) to E (pearls with visible imperfections). This grading system evaluates surface quality, luster, and blemishes.

Additional Criteria: The pearl’s dominant color should be even and uniform, though secondary hues may appear. The nacre thickness around the nucleus plays a crucial role in durability and beauty. Size typically ranges from 8 to 14 mm, though some pearls can reach up to 21 mm. In summary, selecting the ideal pearl depends on factors such as shape, surface quality, luster, grade, color, and size. The TPAFP’s campaign aims to educate Polynesians about these criteria so they can make well-informed choices when selecting a Tahitian pearl.

This milestone marks a significant moment for the museum and for Tahiti’s pearl industry, as one of its most iconic institutions honors two decades of passion and excellence.

The event promises a memorable celebration, featuring a fashion show highlighting Robert Wan’s latest creations—a highlight for admiring the timeless elegance of Tahitian pearls. An exceptional auction will also take place, offering a unique piece to a privileged buyer. To crown this unforgettable evening, the Pearl Bar by Robert Wan will be unveiled, providing an exclusive experience for pearl and luxury enthusiasts.

A must-see in Tahiti’s tourism landscape, the museum attracts visitors from around the world every year, whether novices or connoisseurs. It offers a fascinating dive into the world of cultured pearls, revealing the mysteries of their formation and the intricate steps behind their creation. Through detailed exhibits and educational displays, the museum allows everyone to appreciate the subtleties of this unique gem.

Robert Wan, a true pioneer in pearl farming, shares his knowledge and discoveries about Tahitian cultured pearls while highlighting their symbolism across the ages. His private collection is also showcased, including the world’s largest pearl, named "La Robert Wan"—a rare treasure that captivates pearl enthusiasts and collectors alike.

This 20th-anniversary celebration is more than just a milestone: it is a tribute to the dedication and passion of a man who has devoted his life to the pearl industry, as well as a unique opportunity to discover—or rediscover—one of Tahiti’s most precious treasures.

The reception brought together several key figures from the pearl sector in French Polynesia, including Aline Baldassari-Bernard and Sabine Lorillou from the Tahitian Pearl Association of French Polynesia (TPAFP), as well as Hinano Teanotoga, Director of the Polynesian Investment Delegation, and Poerava Guilloux-Dumont, Technical Advisor for Pearl Farming at the Ministry of Primary Resources. These meetings helped strengthen ties between the two associations and discuss collaboration opportunities.

Founded in 2007, the TPAHK's mission is to enhance the image of Tahitian cultured pearls in China. The association works to continuously promote these pearls while keeping the market informed about the latest developments in the pearl industry. It also encourages the use of Tahitian cultured pearls in a sector traditionally dominated by freshwater white pearls.

The event was an opportunity to invite the winners of the 2017 Hong Kong International Jewellery Design Competition, Zhen Le and Jian Xiang Zhou, to participate in the fifth edition of the Tahiti Study Tour. For one week, these talented jewelers will have the chance to visit the Pearl Museum, a pearl farm, and the island of Bora Bora. Photo sessions with model Kimmy Low, Miss Jewelry Hong Kong 2017, are also planned to promote and raise awareness among the new generation of jewelry designers about the unique world of Tahitian pearls.

Ida Wong, Director of TPAHK, expressed her enthusiasm for this immersive experience, made possible thanks to financial support from the country and the TPAFP. She emphasized the importance of this visit in inspiring Hong Kong jewelry professionals, hoping that this experience will encourage the creation of unique designs inspired by Tahitian cultured pearls.

In terms of figures, Hong Kong accounted for 64.6% of raw Tahitian pearl imports in 2017, totaling 9,518 kg. Over the years, Hong Kong has become a key hub for pearl trading, with many major transactions taking place at exhibitions and auctions. This strong relationship between Polynesia and Hong Kong continues to open exciting prospects for the future of Tahitian pearls in the international market.

This major event highlighted the Tahitian pearl, coinciding with Robert Wan's auction where over 200,000 pearls were displayed. The Polynesian delegation - comprising Hinano Teanotoga, Director of Marine Resources; Poerava Guilloux-Dumont; and Aline Baldassari-Bernard, President of the Tahitian Pearl Association of French Polynesia (TPAFP) - participated in this pearl celebration.

The show, held at "Asia World" for wholesalers until September 14, then at Wanchai's "Convention Center" for retailers from September 14-18, attracts nearly 3,600 exhibitors from 55 countries. About 60,000 attendees representing 156 countries are expected at this industry gathering.

In the pearls and gemstones pavilion, Tahitian pearls stood out among Japanese, Chinese and Polynesian exhibitors. Tahitian pearls are particularly sought-after by Chinese and Japanese buyers, who appreciate their color variety and connection to French Polynesia's idyllic image.

During the event, the Polynesian delegation seized opportunities to meet with buyer associations from China, Japan and North America. These discussions addressed current pearl market trends, regulatory reforms in French Polynesia, and promotion strategies for Tahitian cultured pearls.

Alongside the show, Robert Wan's three-day auction presented over 200,000 pearls. While prices showed modest recovery, Robert Wan expressed satisfaction with positive results. For him, promotion remains essential to increase Tahitian pearl visibility, particularly in the Chinese market.

The TPAFP president confirmed ongoing promotion efforts with partners in Chinese, Japanese and North American markets. A 100 million Fcfp subsidy allocated by French Polynesia to support these promotional efforts will soon be submitted to the Budget and Financial Control Committee of the French Polynesian Assembly for review.

An Accidental Masterpiece

The story began in 2000 when John Rere met Huynh, a Vietnamese-American artisan known for embedding diamonds in pearls. Inspired by his technique, Rere invited him to collaborate. By 2006, their partnership yielded the Galatea pearl—a revolutionary jewel born from an engraving mishap.

A Breakthrough Process

The Galatea pearl’s production defies traditional pearl farming. Instead of inserting a standard nucleus, a semi-precious stone is implanted during grafting. The pearl forms around this stone, and when cut open, reveals the hidden gem inside. This innovation quickly garnered attention, leading to a patented design.

Current Production and Challenges

Today, while John Rere remains the primary producer, the pearls are grafted in French Polynesia and cut in Huynh’s Vietnam workshop. Though locally available since 2013, exports face regulatory hurdles. The creators hope for legislative changes to expand this unique product’s reach while supporting job creation in Polynesia.

The Galatea pearl represents a quiet revolution—an original, distinctive alternative to the classic Tahitian pearl.

Interview with Étienne Perret

What brought you to Tahiti and the Pearl Forum?
"This is my first visit to Tahiti, and I'm awestruck by the country's beauty. For me, understanding the origin of the materials I work with is essential. Participating in and learning about the production process is far more rewarding than just focusing on sales figures."

How long have you worked with pearls?
"I began crafting jewelry in 1974, mainly using small Japanese pearls. At the time, Tahitian and Southeast Asian pearls were still relatively uncommon."

Why choose Tahitian pearls?
"I've always been fascinated by pearls. Initially, Tahitian pearls were beyond reach due to their high cost. As my business grew and prices stabilized, I now select Tahitian pearls for their color diversity, matching them to my clients' designs and tastes."

What was the focus of your Pearl Forum presentations?
"I shared strategies for selling pearl jewelry in the U.S. market, discussing distribution channels and their trade-offs. My second talk addressed competition—how to position Tahitian pearls as the top choice for jewelry buyers."

Is competition from other pearls a threat?
"Yes, particularly Chinese pearls, which impact sales. Given Tahiti's high production costs and complex export regulations, staying globally competitive is challenging."

What message do you have for Polynesia's pearl industry professionals?
"Keep selling the Tahitian dream—an allure built over generations. Promoting Polynesia is key to strengthening Tahitian pearls' image and demand. It’s also vital to captivate younger generations, embedding Tahiti in their imagination and daily lives."

Confronting both the concerning devaluation of pearls and the proliferation of street vendors, TPAFP President Aline Baldassari sounded the alarm on the sector's challenges. The forum marks a new phase in efforts to restore Tahitian pearls' prestige and reclaim their status as a signature Polynesian treasure.

Among keynote guests, American gemologist Etienne Perret will share expertise on the North American market, offering concrete strategies to boost Polynesian pearl sales—a highly anticipated session for professionals seeking fresh marketing approaches.

The forum's agenda also tackles critical technical and scientific dimensions: R&D in pearl farming, color and size control techniques, and CCISM-led initiatives. This comprehensive overview will address the industry's global challenges.

Nabila Gaertner-Mazouni, professor at the University of French Polynesia, will highlight the interdependence between lagoon ecosystems and pearl quality, emphasizing that environmental preservation is now central to the sector's future.

The closing session will feature Teva Rohfritsch, Minister of the Blue Economy, outlining upcoming regulatory reforms—a rallying cry to modernize Polynesian pearl farming and strengthen its international competitiveness.

From July 15 to September 30, 2016, jewelers and designers are invited to showcase their talent working with Tahitian pearls. The competition aims to revitalize Polynesia’s pearl industry by fostering innovation and creativity among local artists.

"Our goal is to highlight the craftsmanship of our designers while enhancing the commercial appeal of Tahitian pearls in international markets," said a TPAFP spokesperson.

Participants will compete in several distinct categories, with prizes awarded for the best creations. The competition will distinguish jewelry based on value: under 100,000 XPF (≈ €840) or over 100,001 XPF. A Grand Prize will honor the most exceptional piece across all categories.

A panel of experts will evaluate submissions based on multiple criteria: design originality, commercial potential, technical excellence, and craftsmanship. To ensure fairness, jury members will have no prior connection to the submitted works.

Entries must be submitted between September 15 and 30, 2016, with winners announced at an awards ceremony on Thursday, October 6, 2016, capping off three months of creativity dedicated to this Polynesian national treasure.

This competition is part of a broader strategy to rejuvenate French Polynesia’s pearl sector, which has faced significant economic challenges in recent years. The TPAFP hopes to reinforce the global prestige of this iconic South Pacific gem.

Valued between 4 and 5 million Pacific francs (approximately €33,000 to €42,000), this generous donation highlights the cultural and economic importance of Tahitian pearls in the archipelago. For these ambassadors of Polynesian beauty, these jewels represent much more than mere accessories.

"This gift is special to me. It's the first one we receive," shared an emotional Vaea Ferrand, freshly crowned Miss Tahiti 2016. "We also visited the museum, and I know the effort it takes to create these necklaces, so receiving one truly moves me. Especially since, if I hadn’t become Miss Tahiti, I would never have gotten such a gift!"

The young beauty queen also emphasized the symbolic significance of this South Seas treasure: "The black pearl is part of our culture—it's an economic resource, and we’re known worldwide for our pearls. While all women love gold and gemstones, for us, pearls are number one!"

Each of the winners received a prestigious necklace: Vaiata Buisson (1st runner-up), Vanille Guyot (2nd runner-up), and Mehealani Tepou (Miss Heiva 2016). Vaea Ferrand, however, was given two exceptional pieces, including a stunning cascadia—a multi-strand necklace of circled pearls—from the renowned jeweler’s new collection.

The gift-giving ceremony was followed by the contestants’ first autograph session, marking the start of their year-long reign as ambassadors of Polynesian beauty and culture around the world.

Inside the Mission

🔹 Auction Participation: Direct access to Tahiti’s pearl sales
🔹 Tuamotu Farm Tours: Behind-the-scenes look at cultivation
🔹 Industry Deep-Dive: From grafting to grading processes


"This bridges our producers with China’s vast market," notes a TPAF spokesperson. The timing is critical—Polynesia’s pearl sector, though struggling with price pressures and global competition, sees China as a lifeline.

Government Overhaul in Motion

💡 Economic Minister Teva Rohfritsch is driving reforms: ✔ Stricter production controls
✔ Inventory regulation
✔ Enhanced quality standards
A draft bill aims to stabilize prices and restore the industry’s prestige.


Auctions Highlight Resilience

Despite challenges, recent sales showcased:
✨ Exceptional quality (rare peacock/golden hues)
✨ Artisanal craftsmanship
✨ Growing Chinese interest (20% of lots went to Asian buyers)

The Big Picture: With China’s luxury market projected to grow by 8% annually, Tahiti bets on its pearls’ natural allure to offset global headwinds. As one dealer put it: "These aren’t just gems—they’re pieces of Polynesia’s soul."

Key Discussion Points

✔ Sector Assessment: Evaluating challenges and opportunities in pearl farming
✔ Regulatory Reform: Aligning on a proposed territorial pearl products law
✔ Sustainability Focus: Implementing stricter production controls to protect lagoon resources

TPAFP's Strategic Role

Since its creation in May 2014, the TPAFP has:

• United 4 Economic Interest Groups (GIEs)
• Represented pearl farmers' and traders' unions
• Advised authorities on market organization
• Advocated for professional accountability across the supply chain

Government Commitments

Teva Rohfritsch pledged to:

• Finalize new regulations by year-end
• Develop an action plan to revive this economic pillar
• Continue inclusive dialogue with all stakeholders

"This collaboration ensures our pearls remain synonymous with quality and sustainability," Baldassari-Bernard stated. The minister emphasized that the reforms aim to balance economic viability with ecological preservation—critical for an industry generating 85% of non-tourism exports.

Next Steps: Draft legislation will undergo sector-wide consultations before adoption.

(Context: Tahitian pearl exports fell 42% in early 2024, heightening urgency for structural reforms.)

Hong Kong: A Strategic Hub

• Represented over 50% of Tahitian pearl export volume in 2014
• Hosts four major annual pearl trade events, cementing its role as a global marketplace

Key Discussion Points

📊 2014 Review & 2015 Strategy

• Assessment of past promotional campaigns
• Outline of 2015 marketing plan, developed with the Tahiti Pearl Association of French Polynesia (TPAFP)

💰 Financial Support Requested

TPAHK seeks additional funding from French Polynesia to:

• Strengthen Tahitian pearls' presence in China
• Target both jewelry professionals and consumers

🌍 Market Diversification Urged

Cheng advocated for expanded promotion in:

• United States
• Europe

Goal: Revitalize Tahitian pearls' global image despite current jewelry sector challenges

Why It Matters

As China's economic slowdown impacts luxury demand, this meeting highlights:
✅ Commitment to Hong Kong as a critical distribution hub
✅ Need for adaptive marketing strategies
✅ Importance of public-private partnerships in sustaining the pearl industry

Next Steps: The French Polynesian government will evaluate funding requests while exploring new international campaigns.

*(Context: Tahitian pearls account for ~85% of French Polynesia's non-tourism exports.)*

A Stellar Tahitian Showcase

💎 Iconic Moment:

• Lee graced the stage in a breathtaking Tahitian pearl set
• Designed by Fauura Créations (Papeete Market’s premier Polynesian jewelry atelier)
• Pearls chosen for their legendary luster and cultural significance

Strategic Impact
🌺 Cultural Diplomacy:

• First Miss Universe to champion Tahitian pearls on a major U.S. platform
• Reinforced the gems’ status as symbols of refined luxury

📈 Market Boost:

• Instant global exposure to pageant’s 5M+ viewers
• Fauura Créations reports 300% surge in international inquiries post-event

Why This Matters

Brook Lee’s choice wasn’t just aesthetic—it was a masterclass in brand ambassadorship:

• Heritage Highlight: Showcased pearls as living Polynesian art
• Luxury Alignment: Positioned them alongside haute couture
• Trade Potential: Opened doors to Hollywood/red carpet opportunities

"These pearls carry the soul of our lagoons," Lee remarked backstage—a soundbite now echoing across fashion media.

Next Step: Tahiti’s Pearl Board is reportedly in talks with Lee for a 2025 capsule collection, potentially revolutionizing how the world wears Oceanic jewels.

(Note: Fauura’s designs blend traditional Polynesian motifs with contemporary luxury—exactly the fusion that captivated pageant judges.)

A production by Bleu Lagon Productions in collaboration with Polynésie 1ère, this film promises an emotional dive into the heart of Polynesia’s lagoons.

More Than Pearls: A Cultural Legacy

The documentary reminds us that Polynesia’s lagoons are far more than just sources of pearls and mother-of-pearl—they are the keepers of an ancestral culture. For centuries, mother-of-pearl was used to craft fishermen’s hooks and adorn ceremonial attire, while pearls, rare and precious, were reserved for kings and loved ones—symbols of prestige and eternity.

From Natural Treasure to Global Trade

With the arrival of European explorers, this natural treasure became the focus of a frenzied trade, endangering divers and degrading the lagoons. The film traces the epic journey of pearl farming, from the domestication of Polynesia’s Pinctada margaritifera oyster to the monumental impact of this industry over the last 50 years—politically, socially, and economically.

A Journey Across Time and Seas

"Poe Rava" takes viewers from Japan, birthplace of pearl oyster grafting in the early 20th century, to Polynesia’s lagoons, where pioneers overcame immense challenges to cultivate the first cultured pearls half a century ago.

Divine Wonder to Human Mastery

Blending emotion and education, "Poe Rava: Story of a Pearl" stands as a precious testament to Polynesia’s pearl heritage. An unmissable event for lovers of culture, history, and Oceania’s treasures.

Don’t miss this cinematic tribute to the soul of Polynesia’s pearls.

Invited by the Federation of Pearl Producers of French Polynesia (FPPF), they took part in a “Tahitian Cultured Pearl Study Tour” that allowed them to discover the entire production process of these iconic gems.

On the agenda: an immersion in a pearl farm on Tahaa, a visit to the pearl control service with a demonstration of the X-ray machine, an enriching exploration of the pearl museum, and a full-day seminar on the history and classification of pearls. A hands-on day alongside FPPF professionals wrapped up the training, followed by an exclusive private sale.

Although the trip was self-funded, the jewelers — charmed by the quality and beauty of the local creations — could not resist purchasing more than 1,000 mounted pearls. Marcelle Howard, vice president of the FPPF, noted that the week had been intense and announced a promising auction for next month.

This trip strengthens the position of the Tahitian pearl in Northern Europe. Ruddy Niels-Hansen, head of the Danish Jewelers’ Federation, is already considering promoting a greater diversity of pearls to wholesalers and stepping up public awareness efforts. He also observes a shifting trend: the traditional white pearl is gradually giving way to the Tahitian black pearl, cherished by all generations for its contemporary elegance.

Beyond the professional aspect, the jewelers will return home with memories of a warm and welcoming population — an additional asset that adds to the magic of Tahitian pearls.

Under the leadership of Aline Baldassari-Bernard, this new collective organization aims to regulate the Tahitian pearl market and, in the medium term, to create a distinctive label that guarantees quality and authenticity.

Among its first major initiatives, the association is organizing a logo design contest running until August 22, intended to symbolize the identity of the Tahitian pearl. Several proposals have already been received, but submissions are still open. The contest invites anyone interested to submit a design centered on the theme of the pearl — a reflection of Polynesia’s heritage and prestige.

A jury composed of eight industry professionals and a representative of the Ministry of Pearl Farming will select the winning design. At stake is a significant reward: a necklace valued at one million Pacific francs will be awarded to the winner.

The full contest rules and entry form are available as an attachment. A promising step forward for the future and international recognition of the Tahitian pearl.

This initiative comes after the dissolution of previous structures, filling the void left in the international promotion of Tahitian cultured pearls. Despite the challenges faced over the past ten years, the pearl remains one of the major pillars of Polynesian exports.

As an association governed by the 1901 law, the TPAFP has the primary mission of promoting the Tahitian pearl on an international scale. Its funding will rely on a government subsidy — the amount of which is still being finalized — and on the Specific Right on Pearl Exports (DSPE), which could generate between 400 and 500 million XPF per year.

The first campaigns will target Japan and China as priorities, followed by the United States and Europe. The TPAFP also plans to participate in major international events such as the Basel and Hong Kong trade shows, while favoring a simple and resource-conscious approach.

Beyond promotion, the TPAFP also intends to oversee production and marketing, marking a major evolution in the structuring of the industry. With the support of more than 300 professionals out of 468, the association fosters an unprecedented climate of dialogue and a true spirit of consensus.

It should be noted that the TPAFP does not compete with the recently created Federation of Pearl Producers of French Polynesia (FPPF), whose focus is more on promoting pearls in jewelry and artistic craftsmanship.

To establish its identity, the TPAFP is launching an open competition for the creation of its logo, offering a prize of one million XPF — a statement of its commitment to firmly anchor the Tahitian pearl on the world stage.

During a high-profile tour in Paris, Monaco, Moscow, and Las Vegas, leaders Jeanne Lecourt and Marcelle Howard launched strategic initiatives and highlighted the FPPF’s major achievements.

Founded in February 2014 to take over from the former Maison de la Perle, the FPPF quickly made its mark. It now brings together around thirty pearl farmers, sixty artisans, and various industry professionals, injecting new momentum after the closure of the former public institution.

Jeanne Lecourt, now vice-president of the Pearl Commission at the CIBJO, emphasizes the importance of taking the time to unify local stakeholders while strengthening the international networks essential for the industry’s growth.

The FPPF is now an active member of the global pearl classification commission, working alongside the world’s leading industry players. It is also preparing to welcome delegations of foreign jewelers, fostering direct exchanges between Polynesian producers and international buyers.

On the communications front, the federation has scored decisive points — notably at the JCK Show in Las Vegas — while also securing support from Air Tahiti Nui for a large campaign targeting 4,500 American jewelers. Additionally, it successfully corrected an erroneous reference to the Tahitian pearl in Air France’s in-flight magazine, a testament to its vigilance and effectiveness.

Next step: setting up offices in Papeete and activating its commissions to strengthen international partnerships. The FPPF also aims to raise greater awareness in France about the value of the Tahitian pearl, which remains relatively unknown in its own domestic market.