The latest information on pearl farming in Tahiti

Chinese actress and influencer Ni Ni has brought unprecedented visibility to Tahitian pearls through her role in the 2023 internationally-released film Lost in the Stars. Throughout the promotional campaign, the star consistently appeared adorned with black pearl jewelry, particularly pieces featuring Polynesian lagoon pearls. Her refined style captivated millions, whether on television sets or across her social media platforms.



According to a Polynesian pearl dealer, this organic media exposure (though not sponsored) significantly impacted the Chinese market, contributing to 2023's dramatic sales recovery.

An Unprecedented Export Boom

2023 marked a turning point for Tahitian pearls, with exports skyrocketing to 16 billion Fcfp (up from 6 billion the previous year). Hong Kong solidified its position as the primary gateway to Asian markets. This surge reflects growing global demand for both traditional round pearls and keishi pearls.

The upward trend began in June 2023, peaked in October, then saw a slight slowdown. Keishis, in particular, experienced a meteoric price rise—once sold for 150–500 Fcfp per gram, some now fetch over 3,000 Fcfp due to their rarity and unique organic shapes.

The Keishi Renaissance

Long considered marginal, keishi pearls are now reclaiming the spotlight. Their irregular, character-filled forms appeal to clients seeking originality. Luxury jewelers like Mikimoto have further legitimized the trend by incorporating keishis into high-end collections.

While jewelers adjust pricing to reflect this demand, consumer enthusiasm remains undiminished. Keishi designs now symbolize modernity and boldness, aligning perfectly with evolving market preferences.

2024: Cautious Optimism

Despite 2023’s record-breaking results, 2024 presents uncertainties. The industry must navigate fashion trends, limited keishi production capacity, and potential market saturation. One question lingers: Will the "Ni Ni effect" sustain its momentum, or will it remain a singular peak in Tahitian pearls' recent history?

In January, the company made waves at CES in Las Vegas with its innovative environmental monitoring solution.

The concept? Equipping pearl oysters with smart sensors capable of measuring water quality in real time. These systems are currently deployed across the Tuamotu Archipelago—including the atolls of Takaroa and Takapoto—as well as in other regions worldwide, from the Arctic to New Caledonia.

Jean-Charles Massabuau, co-founder of the startup, explains: "We suspend a cage containing oysters in the lagoon. One electronic board collects the mollusks' reactions, while another transmits the data via the mobile network." This information, analyzed remotely, enables continuous, real-time ecosystem monitoring—far more efficient than traditional methods.

Molluscan Eye’s technology stands out for its simplicity and practicality. "What struck people at CES was that we’re offering a tool that addresses a real need. And the most surprising part? Some are just realizing that water can be polluted!" Massabuau remarks.

By using oysters as bio-indicators, Molluscan Eye pioneers a new form of environmental surveillance—more precise, more responsive, and potentially vital for the future of Polynesia’s lagoons.

Molluscan Eye Website