Chinese Jewelers Visiting Polynesia to Discover the Tahitian Cultured Pearl
By Sandrine, Saturday 9 November 2013 at 10:53 :: Marketing
A delegation of four high-end jewelry companies, among the leaders of the Chinese market, is currently staying in French Polynesia from November 2 to 8.
This “study tour” is specifically dedicated to discovering the Tahitian cultured pearl, with the goal of exploring new opportunities for developing the marketing of this iconic product.
The Minister of Marine Resources, Tearii Alpha, organized a meeting in Papeete on Thursday, bringing together the members of the delegation as well as key industry players.
The objective of this meeting was to discuss the current state of the jewelry industry and to highlight the potential of the Chinese market for Tahitian pearls. Discussions also focused on future actions to be implemented to promote the cultured pearl in this strategic market.
The meeting welcomed prominent figures, including Mr. Johnny Cheng, president of the Tahitian Pearl Association Hong Kong, Ms. Ida Wong, director of the same organization, and Mr. Dong Wu, Consul of China in Tahiti.
Representatives of pearl farming professionals were also present, sharing their expertise and perspectives on the Chinese market.
The Tahitian Pearl Association Hong Kong, founded in 2007, plays a crucial role in promoting Tahitian cultured pearls in China and Hong Kong. Composed of about 80 members, including traders and jewelers, the association is particularly active in China and Hong Kong — two key markets for the future of the Polynesian pearl.
