Tahitian Pearl: Strategic Partnership Signed with the Tahiti Pearl Promotion Society of Japan
By Sandrine, Thursday 29 March 2012 at 14:06 :: Marketing
The President of French Polynesia, Mr. Oscar Manutahi Temaru, accompanied by Vice President Mr. Antony Géros and Minister of Marine Resources Mr. Temauri Foster, welcomed to Papeete a delegation from the Tahiti Pearl Promotion Society of Japan (TPJ), led by its president Mr. Kazuya Okuda, along with board members Mr. Andy Muller and Mr. Koji Isowa.
This meeting aimed to review the state of sales and promotion efforts for Tahitian cultured pearls in Japan. Founded in 1993, the TPJ brings together the leading Japanese buyers of Tahitian pearls, representing 77% of the Japanese market. Yet, since the dissolution of the GIE Perles de Tahiti in 2009, no formal partnership had been established with this organization until this recent initiative.
At the conclusion of the meeting, an official partnership was signed between Mr. Kazuya Okuda and Ms. Hinano Teanotoga, Director of the Maison de la Perle, for a total amount of nearly 18 million XPF in 2012. This new agreement aims to ensure regular, long-term, and financially controlled promotional activities, with particular focus on the Japanese market.
In addition, the quality of pearls was at the center of discussions. Minister Temauri Foster reaffirmed to the Japanese partners the government’s commitment to strict controls carried out by the Directorate of Marine Resources, thereby guaranteeing the credibility of Tahitian cultured pearls on international markets.