Wednesday 30 November 2011
Pearl Farming: In 2010, Tahitian Pearl Suffers a Dramatic Price Collapse
The average price per gram of the Tahitian pearl has been slashed by four over ten years — dropping from 2,200 XPF in 2000 to just 460 XPF in 2010. This drastic decline is compounded by persistent overproduction, further intensifying the sector’s difficulties.
Overproduction and Lack of Structural Response
Despite a rapid increase in export volumes, revenues generated by pearl farming have fallen by 33% since 2006. The ISPF points to a lack of response to well-identified causes: declining pearl quality, oversupply, and a commercial power imbalance unfavorable to producers during price negotiations.
Aggravating Factors Ignored
Since 2006, export volumes have doubled, creating supply far beyond global demand. The creation of the Maison de la Perle in 2010 has yet to generate sufficient promotional momentum to halt the continuous depreciation of this emblematic product of the fenua.
A Confirmed Price Plunge
The decline is stark: in 2007, the average price per pearl still reached 2,200 XPF. Since then, prices have experienced uninterrupted decline, marking the fifth consecutive year of losses. By 2010, the situation had reached a critical point, threatening the economic sustainability of the entire sector.
In light of these challenges, the ISPF stresses the urgent need for corrective measures to restore the value of the Tahitian pearl and ensure the long-term future of Polynesian pearl farming.

