Driven by Minister Temauri Foster, the Tahiti Pearl House made 2010 a milestone year through key initiatives:

✔ Historic Auctions in Bora Bora (October 4–7) ➝ 250,000 pearls presented ➝ An exceptional setting reinforcing the premium image

✔ Contest of the Most Beautiful Pearls ➝ Showcasing excellence in pearl farming ➝ Rigorous selection by international experts

✔ Structuring of Core Missions: International promotion Support for commercialization Legal protection of the designation Qualitative enhancement of production

2011: A Jubilee Year Under the Banner of Excellence

The year 2011 marks a double jubilee:
✨ 50 years since the first successful Tahitian pearl graft
✨ 30 years since recognition as a designation of origin

Continental Strategy:

🌍 World tour of the pearl awarded in the contest
🌍 Prestige events in luxury capitals

2011 Strategic Roadmap

1. Consolidation of Traditional Markets

• Japan: ➝ Strengthening wholesaler networks (Tokyo, Kobe) ➝ Partnerships with leading jewelers

• United States: ➝ Collaboration with high-end retailers ➝ Targeted campaigns (Hawaii, California, New York)

2. Development of Intermediate Markets

• Western Europe: ➝ Focus on Paris, Milan, Geneva ➝ Participation in professional trade shows

• Middle East (Dubai, Doha): ➝ Temporary showrooms ➝ Cooperation with luxury hotels and resorts

• Canada: ➝ Approach specialized distributors

3. Exploration of New Frontiers

• China: Exploratory missions in Hong Kong and Shanghai
• Russia: Engagement with Moscow buyers
• Brazil: Market study in São Paulo
• India: Evaluation of the jewelry market (Mumbai, Delhi)

A Long-Term Vision

"This program combines heritage celebration and commercial conquest," emphasized Minister Foster. The key pillars:

🔹 Enhancement of technical heritage 🔹 Innovation in distribution channels 🔹 Strengthened protection of the designation

With this action plan, French Polynesia positions its pearl as an essential jewel of the global luxury market, while securing the future of its local producers.